Text & Typography...

There is so much that can be said....
    On topic of typography, and specific to verb of "typesetting," there is quite a history of terminologies being used. Some of which goes back centuries. Much of this is still relevant. In more recent times too, say the last few decades, the technology and tools being used to set type has drastically changed.
    The topic of "text" relates to working with and refining the actual words (and punctuation, and spaces, and tabs, etc.) that are being used. Many functions such as writing, editing, proofreading, annotating, etc. come to mind. This too relates to the different programs and file types being used for working with the text. This often can be a very tedious, though necessary, process for prepared text for printing and publishing
     One essential aspect of this is that when reviewing and working with the text that there be a clear list of what I call "rules of engagement." Another way of putting this is to establish grammar style guidelines which can be referred to.
     When working with the text we have the verbs and functions of writing, editing, proofreading, and typesetting which are very different from each other. As a typesetter for a project, the changes, observations, and suggestions that I would be making can sound similar to - though also very different than - that of what is offered by others involved with the project. This is where things can get a bit confusing since some of our observations may come across as offering proofreading services though this is not necessary the case. Being an expert on issues of grammar is not necessarily a shoe that fits (especially for me) a typesetter.
    When the time comes to elaborate on these topics... not sure where we will start....
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Logos (and Typography) - Okay, maybe logos are a good place to start for speaking of typography. This can serve nicely as an example of typography being scrutinized to its extreme.
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Typesetting with Hidden Characters - Prior to delving too quickly into what is involved with setting type for those obvious characters such as letters, numbers, and punctuation - let us first consider some less obvious ones - the hidden ones.

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Typesetting with Visible Characters - Now for setting and refining all those characters that you do see. In addition to the obvious ones, the A B Cs and the 1 2 3s, there are also many other less familiar ones to consider.

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What's So Funny About Typography - What started out as an attempt at finding humor on the subject of picking fonts, ends up being a reality check of sorts, and a reminder (for myself) of what the primary goal is for setting type.
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